Who Said Print Was Dead?

While many businesses have migrated their advertising efforts to the web, print still maintains its stance as a powerful and necessary component of an ad campaign.


Is print dead? This is a question that has been buzzing around the marketing world since the rapid surge of the Internet and social media, but there are still several advantages print has over its digital counterparts. One of these is Tangibility. A print piece is a physical thing. Magazines and newspapers can stay in houses or offices for months or years, while Internet ads can disappear into cyber space instantaneously. There is also something about print that gives a sense of legitimacy. The saturation of popups and banner ads on the web can be overwhelming and the fear of spam and viruses is enough make people weary of clicking. There is no imminent danger in a print ad.


Branding - Print ads are excellent for solidifying your brand identity. Your ads should have a consistent aesthetic in terms of fonts, colors and types of images to establish brand recognition. Target Marketing - Placing ads in publications such as specialty magazines can effectively reach niche audiences that may be more difficult to target online. More Engaging - Consumers are more engaged when reading printed material, unlike websites, which are often skimmed in as little as a 15 second visit. A study shows that people read digital screen text 20% - 30% slower than printed paper.


Less Print Ads - With more and more businesses relying solely on the Internet for their advertising needs, the decline of print publication can actually be used as a marketing advantage. The publications are less crowded, allowing more room for your ad to shine, and possibly even cheaper prices for that ad space. The best way to market your business is to utilize as many channels as possible to reach every corner of your target demographic; this should not exclude print. Although it is likely that most emphasis, in terms of advertising, will be executed online, there still exist those who revel in the glory of the printed page and it's important to reach them. Finding the right balance between various media will ensure a steady revenue flow, an increase in sales and new customers.

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Technology is the greatest equalizer, ushering in the most democratic business age in human history and making it easier for small fish to compete in a big pond. DataWorks has been on the front line of this technological revolution for over eight years, developing and refining the tools and systems for large and small organizations alike to leverage the power of their data.

We aim to equip small operations with technologically advanced identity, web and print solutions on par with those of larger global players, and to shield large companies from smaller tech-savvy 'up-and-comers' that are consistently using technology to make traditional business models obsolete.


We aim to equip customers in Trinidad, Tobago and the wider Caribbean with premium identity solutions, web and print products and services that help small organizations achieve great things.


DataWorks is a small, dynamic digital marketing and information technology company founded in 2008 by Dexter Crawford to give smaller companies access to leading-edge information management technologies. Our core business includes Photo ID cards and Badges, Web Design and Development, Print Design and Production services.


With over eight years of industry experience, we have established a sound reputation for consistently providing professional cost-effective service and honest knowledgeable advice to help our customers expand their reach and visibility, and facilitate more engaging interactions with their members, customers and stakeholders.


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