The Importance of a Website

With the many positive benefits and low initial outlay costs for entry level websites these days, it's difficult to imagine a reason for any respectable organisation not to have one.


These days practically every small business should have a website. With initial outlay costs being extremely low at the entry level, it's difficult to imagine a reason for a company of any size not to have a website. The Web has a far wider reach than any other form of advertising, and although it takes time to build up enough traffic to your website to make a worthwhile impact on your company's marketing campaign, it costs next to nothing to do so.


Increasing visibility is one major factor that makes having a website important. Even people who already know of your company want to carry out research online first before leaving the house, and their buying decision will be based on the information either you or your competitors provide to help them make an informed choice. Because a website is accessible 24 hours a day every day of the year, your customers and potential customers can visit your site for support or information about new and upcoming products and services when it is convenient for them, providing an invaluable and always-available resource for information which would otherwise only be accessible during your company's business hours.


Your website can also sell products at any time. Potential customers are not restricted to business hours. Instead, they can go online and purchase products whenever they want. Websites with an online shop have also been shown to provide dramatic boosts in sales - not only online but through the company's physical stores as well. A website also helps establish credibility as a business, and help to give the impression that your company is bigger and more successful than it may actually be.

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Professional data-driven Identity, Web and Print services that create value for businesses, schools & organizations of any size in Trinidad and Tobago.

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Technology is the greatest equalizer, ushering in the most democratic business age in human history and making it easier for small fish to compete in a big pond. DataWorks has been on the front line of this technological revolution for over eight years, developing and refining the tools and systems for large and small organizations alike to leverage the power of their data.

We aim to equip small operations with technologically advanced identity, web and print solutions on par with those of larger global players, and to shield large companies from smaller tech-savvy 'up-and-comers' that are consistently using technology to make traditional business models obsolete.


We aim to equip customers in Trinidad, Tobago and the wider Caribbean with premium identity solutions, web and print products and services that help small organizations achieve great things.


DataWorks is a small, dynamic digital marketing and information technology company founded in 2008 by Dexter Crawford to give smaller companies access to leading-edge information management technologies. Our core business includes Photo ID cards and Badges, Web Design and Development, Print Design and Production services.


With over eight years of industry experience, we have established a sound reputation for consistently providing professional cost-effective service and honest knowledgeable advice to help our customers expand their reach and visibility, and facilitate more engaging interactions with their members, customers and stakeholders.


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